~ our why ~

why 'hotel' of beauty?

when was the last time you felt truly comfortable and confident in your own skin? odds are, you were probably on holiday somewhere, checked into a hotel- away from the stress of your everyday schedule.

picture this. you’ve just checked into the hotel, the worries on your mind start to dissipate, your biggest worry becomes what beach you're heading to. you spend your days lying in the sun, swimming in the ocean, sleeping 10 hours and eating well. 

the result? you look & feel refreshed, radiant, glowing, calm and sun kissed-  you look healthy.

in turn, you are inclined to wear less makeup and show off your skin- through a new found confidence and comfortability in yourself. 

we know this isn't the reality for your everyday.

you’re booked out and busy- chasing your tail trying to meet the demands of your jam packed schedule- you feel dry, dull, pale- we get it & you cbf with long winded beauty routines- you dont have the time, energy or skill- so you opt to go without

Hotel of beauty was thus born to be the destination to check into daily for that effortless healthy glow- a routine that is like a holiday in its application and aesthetic. 

beauty that looks and feels like a holiday -even when life isn't.

our vision

to empower guests with a new beauty goal: 

to be a healthy beauty (inside and out) 

we are on a mission to make modern day guests feel more comfortable and confident in themselves in their everyday lives- effortlessly and in turn empower them- through beauty, to be the best versions of themselves.

We want to empower guests with products that enhance, reveal and amplify what is already there- with a new beauty goal that celebrates looking after yourself from the inside out-  to look (and feel) like the healthiest version of yourself and feel super comfy in your skin. 

why? because feeling good in the skin we are in, in this modern day world- is truly everything. it could be the difference between killing that speech at work, landing that deal, striking up a convo with the barista, taking yourself out for a solo dinner date or negotiating a salary increase with your boss.

so guests- join us in aspiring to a more empowering beauty goal, 

to look and feel like the healthiest version of yourself,

to be a healthy beauty - 
inside & out. 

 

'I don't want beauty 

to be a burden anymore' 

~ a note from our founder ~

 

I was over lugging around a heavy makeup bag, taking 30 minutes to do a 'natural' glow, having to rummage through my beauty bag to locate every product, having to mix products together on the back of my hand to get the right finish & sheer colour, constantly rushing through my long winded routine of skincare actives, moisturiser, spf, bronzing drops & makeup, needing to do my makeup at a vanity rather than on the go, having a different brush for every different product, the unhygienic nature of top ups on the go & the dysfunctional packaging meaning makeup getting everywhere (and i mean everywhere) but my face. my busy lifestyle & beauty routine were not compatible- the 6 step routine was dysfunctional, impractical, high maintenance and I was checked out & over it!

 

in conversation with my mum, girlfriends, sisters and colleagues about the issue I was facing it became evident that this wasn't just a me thing- the problem was universal

 

women were working harder than ever- juggling more roles and responsibilities than ever before spanning career and home life- they needed beauty to work for them, not against them- to seamlessly integrate into there schedules not demand more of it
 

 

'don't women have enough on our plates? aren't we juggling enough?

 

 

beauty shouldn't feel like just another thing on the to do list.

beauty shouldn't be a burden.

 

I began to dream up a range of beauty essentials made for  modern on the go lifestyles: 

 

think hardworking hybrid formulas that do the heavy lifting for you, giving you the healthiest looking glow effortlessly all while ticking all the boxes (makeup, skincare & spf all in one) meaning less steps and stress so you can glow on the go and feel super comfy in yourself no matter whats on the schedule (and that also felt cool enough to whip out at the office or school drop off) 

 

beauty essentials that seamlessly integrate into your schedule rather than demand more of it- and in turn deliver a boost of confidence when you need it most (when your out there getting s*** done!)

hybrid beauty that is always within arms reach for when your busy, booked, and burnt out- ready for on the go effortless enhancements to the skin that makes you look like you’ve been getting 8 hours of sleep and practicing yoga daily (you haven’t…..) 

 

made for you modern day go getters, out there making moves and getting shit done- you deserve to look and feel your best while doing it.

 

enjoy your stay- 

you beauty!

 

ebony

founder, hotel of beauty