our hotels story
i don't want beauty to be a burden anymore’
- ebony let, founder.
it was 2022 and i was working full time as a model, flying interstate 2-3 times a week. it was always a dilemma- what would make the cut in my carry on beauty bag.
it was never a long trip so lugging a case full of heavy, clunky products to sustain my 8 step ‘low maintenance’ beauty routine including my beloved serums (vitamin c, hyaluronic acid and niacinamide), spf+, lip gloss, moisturiser, concealer ( for early airport eye bags) oils and cleanser seemed excessive for such a short stint- not to mention just downright dysfunctional but i didnt want to constantly for-go a routine me and my skin had become accustomed to and that allowed me to feel my best-
If anything, it was when I was busy, booked out and on the go that I relied on beauty more than ever- to show up to every scheduled appointment, job, meeting or errand- looking and feeling my best (without bringing everything but the kitchen sink in my bag).
it wasn't just the interstate trips that were proving a punish- beauty felt became a burden, and was weighing me down (literally) everyday.
I was over lugging around a heavy makeup bag, taking 30 minutes to do a 'natural' glow, having to rummage through my beauty bag to locate every product, having to mix products together on the back of my hand to get the right finish, constantly rushing through my long winded routine, needing to do my makeup at a vanity rather than on the go, having a different brush for every different product, the unhygienic nature of bringing brushes on the go, the dysfunctional packaging and makeup getting everywhere (and i mean everywhere) but my face.
It was dysfunctional, impractical, high maintenance and I was checked out & over it.
In conversation with my mum, girlfriends, sisters and colleagues about the issue I was facing it became evident that this wasn't just a me thing- the problem was universal.
Women were working harder than ever- they were juggling more roles and responsibilities than ever before spanning career and home life- they needed beauty to work for them, not against them.
women of all ages and lifestyles were feeling burnt out from a beauty industry that refused take the pressure off, trying to captialise off every trending social moment, every latest cuttting edge skincare ingredient or viral tiktok trend.
instead of creating beauty that put modern women's lifestyles at the forefront of every decision, working to not just create more products for the sake of creating products, but creating beauty solutions- that would empower the modern day woman in her everyday on the go life- that would seamlessly integrate into her schedule- rather than add more to her do list.
Don't women have enough on our plates? Aren't we juggling enough?
Beauty shouldn't be one of them. Beauty shouldn't be a burden.
I began to dream up a range of beauty essentials for modern on the go lifestyles. hardworking hybrid formulas that do the heavy lifting for you, giving you the healthiest looking glow effortlessly all while ticking all the boxes (makeup, skincare & spf all in one) meaning less steps and stress so you can glow on the go and feel comfortable and confident in yourself no matter whats on the schedule (and that also felt cool enough to whip out at the office, at school drop off- or on the plane).
My dream is to provide everyday women with an edit of beauty essentials that seamlessly integrate into there schedules rather than demand more of it- and in turn deliver a boost of confidence and comfortability in themselves when they need it most.
hybrid beauty that is always within arms reach for when they're busy, booked, and burnt out- ready for on the go effortless enhancements to the skin that makes you look like you’ve been getting 8 hours of sleep and practicing yoga daily (you haven’t…..)
Made for you modern day go getters, out there making moves and getting shit done-
you deserve to look and feel your best while doing it.
Love,
ebony let, founder