we believe being healthy means finding balance.
balance in formulation is finding equilibrium or a ‘sweet spot’ between natural ingredients and (safe & vetted) synthetic ingredients. if a safe synthetic ingredient is necessary in a specific instance, we make sure it’s thoroughly safety vetted and approved.
we choose ingredients that either directly benefit the health of the skin or support the integrity of our formulations. we don't care if it is synthetic or natural, we instead consider ingredients based on biocompatibility (not stressing your skin out, causing an adverse reaction, interfering with the physiology of the skin or causing congestion
